A few weeks ago, I reviewed online prescription glasses retailer, GlassesUSA.com. Switching gears to a ‘big box’ retail store, this review will cover the purchase of my son’s eye glasses at our local Target Optical. I was not compensated for this review. All opinions are mine and all opinions are 100% authentic.
About Target Optical
If you live in the US, you probably already are familiar with Target retail stores. Target’s headquartered in Minneapolis, Minnesota and the stores have grown in popularity over recent years due to their competitive pricing, trendy designs and super-clean stores. Target Optical is Target’s entry into the prescription glasses, sunglasses and contact lens market. Target Optical shops can be found in many Target retail stores, especially Super Target stores found throughout the country. While the Target Optical store is a part of the retail chain, eye exams performed on-premisis at Target are done by independent doctors of optometry.
What I Like About Target Optical
It may be a bit cliche, but what could be better than picking up a few groceries, a birthday card for Na-na, some tee-pee for the bathroom – oh – and your contact lenses or eyeglasses? Americans are all about convenience and if we can eliminate a trip from our schedule you’re going to get our attention. The stickler isn’t just convenience, though. The products and services have to be able to compete. Can Target Optical compete with other eyeglass and contact retailers along with all of the online competition?
Target Optical is competing in a very heated market space – from other big box retailers like Wal-Mart, Lens Crafters and more to mom and pop retail optical shops and even online eyeglass and contact retailers. The competition in retail optical is fierce but Target uses its convenience advantage and the very loyal following its retail stores have built. I found Target Optical to be a reasonably good value for the money, with brand names that I recognized at prices that didn’t bust my wallet wide open. Target was running a back-to-school special and I was able to save a bit more money over standard retail prices at the time. I highly recommend shopping around for coupons to squeeze all the value you can out of your Target Optical purchase. Don’t forget, per Target’s FAQ, they match competitor coupons, too!
Where Does Target Optical Fall Short?
I can’t complain about the service I received. Service personnel are almost always pleasant at most Target stores – especially compared to other big-box stores. Target Optical was rather busy when my son and I were shopping. We received our prescriptions from another independent doctor, so my comments and opinions only apply to the retail optical side of the business.
Selection & Wait Time
I was actually surprised to see big name brands at Target Optical like Ray Ban and others. Three full walls of designer frames were available, with slightly fewer available for children. Ordering only took a few minutes with our prescription in-hand and the glasses were ready after approximately 7 days.
Everyday value at Target Optical is decent considering you often get a brand you recognize with quality frames and lenses. Find a coupon and the value factor goes up even more. We also elected to purchase the optional replacement coverage for my son’s glasses at a cost of around $30. This provides replacement frames or lenses for up to 18 months for a flat fee of around $30 as well.